Vital Ocean is a new, solution driven, implementation focused organization working on the front line, hand-in-hand with cities and local waste partners to build clean, circular waste systems that collect and recycle all plastic waste in the places where it matters most. Our efforts directly reduce ocean pollution and support other change makers around the world with tools and tactics to be successful.

SOLVING OCEAN PLASTIC

OUR MISSION

Our mission is to build a coordinated movement to sustainably reduce ocean plastic pollution by 50% by 2025, and ultimately end all ocean plastic by 2035, starting in Indonesia.

Plastic consumption is forecasted to grow 50% in ten years to reach 380 million tons annually by 2025. At the same time, ocean plastic is expected to grow from today's 13 million tons a year to 20 million tons a year by 2025, giving us a rapidly expanding target.

This is an extraordinary time to take actions of consequence.

We're past the point of preventing plastic pollution, but future damage can still be minimized. There is a dire need to slow, and eventually eliminate, ocean plastic pollution around the globe. While the ultimate solution will be an economy designed to eliminate waste and pollution through product and process innovation, we cannot afford to sit idly by while waiting for this to happen. Good, locally appropriate, clean, circular, zero waste management solutions are needed now to stem the tide on plastic pollution, and reduce global ocean plastic levels by 50%.

Today, around the world, numerous inspiring initiatives address pieces of the marine debris challenge from successful local refill bottle campaigns, to campaigns to end illegal dumpsites. While every effort adds up to make an important impact, marine debris levels continue to steadily rise against growing plastic consumption. We need to approach this challenge in a new way. Until individual initiatives, funding, and policy can be coordinated, we will continue to make only incremental progress.

We need a more collaborative approach that pairs proven tools and tactics, cities, local changemakers, funding and decision makers that can create an environment that incentivizes and de-risks circular waste management projects and investment. City by city, together, we need to build clean, circular waste systems that collect and recycle or reprocess all plastic waste.

And when we get this right, everyone wins. Thousands of collection and sortation jobs emerge. Waste picker livelihoods are protected and their health, as well as the health of the greater community, improves. Operators and recyclers have greater quantities of secure feedstock in the format and quality they need. Investors can be guaranteed that their funds will accomplish a reduction of plastic waste leakage into the ocean. Greenhouse gases, especially from methane and black carbon, are minimized, and waste is beneficially diverted from landfill. Marine life are protected. And everyone has an opportunity to make a meaningful contribution to one of the most important challenges of our time.

A NEW APPROACH IS NEEDED

It doesn't need to be this way

Human health

Seafood provides 15% of the world's protein [3]. More than 25% of fish sold contain plastics in their guts and tissues
Waste dumps can be breeding grounds for vermin and mosquitoes which spread diseases such as Zika virus, dengue fever and malaria
Households living near open waste dumping and burning experience six times higher instances of respiratory illnesses, and twice as high instances of diarrhea as well as food contamination
Open dumps are often foraged by livestock like cows and goats which are later harvested for human consumption
Informal waste pickers suffer from higher rates of disease and lower life spans

WHY OUR WORK MATTERS

Maritime economies

Asia Pacific Economic Cooperation (APEC) estimates ocean plastic pollution costs APEC member tourism, fishing and shipping industries $1.3 billion in lost revenue
Dumping waste directly into waterways can exacerbate flooding with economic consequences
Building clean, circular, zero waste systems however creates new jobs, and improves health and working conditions of countless people working in the waste sector

Marine life health

Nearly 700 marine species are harmed by ocean plastic pollution including:
- 100% of sea turtles
- 73% of seals
- 66% of seabirds
- 64% of whales and porpoises
Ocean plastic pollution can physically harm marine life through entanglement and causing obstructions once ingested
Plastic ingestion has also been found to slow growth, reduce fertility, reduce the ability to navigate and detect and evade predators and promote tumor growth

The environment

Open burning of waste and biomass accounts for 40% of global black carbon levels. Black carbon is second only to CO2 in the amount of heat it traps in the atmosphere.
50 million tons of methane are released annually during the breakdown of organic matter in landfills. Methane is responsible for 1/3rd of anthropogenic climate forcing and is the 2nd most abundant green house gas
Effective waste management can reduce an economy’s overall greenhouse gas emissions by 10-15%

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LET'S DO THIS TOGETHER

"When you do nothing you feel overwhelmed and powerless. But when you get involved you feel the sense of hope and accomplishment that comes from knowing you are working to make things better."

- Maya Angelou